Privacy policy

Last updated: 2026

At Pure Pedal, we are committed to protecting your privacy and ensuring that your personal information is handled responsibly, transparently and securely.

This Privacy Policy explains how we collect, use, store and share your personal information when you visit our website, browse our products, place an order, contact us, subscribe to marketing communications, or use our online services.

By using our website and services, you acknowledge that you have read and understood this Privacy Policy.

1. Personal Information We Collect

To provide our products and services, we may collect the following types of personal information:

Your name
Billing address
Shipping address
Email address
Phone number
Order details and purchase history
Payment confirmation details, such as payment method and transaction status
Customer account details, if you create an account
Customer service communications
Return, refund and warranty request information
Device information, such as IP address, browser type, device type and operating system
Website usage information, such as pages viewed, products viewed, shopping activity and referral sources
Marketing preferences, such as whether you have subscribed to or unsubscribed from promotional emails

We do not store your full payment card details. Payments are processed securely by trusted payment providers and Shopify-supported payment services.

2. How We Collect Your Information

We may collect your personal information in the following ways.

Directly from You

We collect information when you place an order, create an account, contact customer support, request a return or warranty service, subscribe to emails, complete a form, or otherwise provide information to us.

Automatically

We may collect certain technical and browsing information automatically through cookies, pixels, tags, analytics tools and similar technologies when you visit our website.

Through Service Providers

We may receive information from service providers that help us operate our business, including Shopify, payment processors, shipping partners, analytics providers, advertising platforms and customer support tools.

3. How We Use Your Personal Information

We use your personal information for the following purposes.

Order Processing and Fulfilment

To process payments, confirm orders, arrange shipping, deliver products, provide tracking information, manage returns, refunds, exchanges, repairs and warranty support.

Customer Service

To respond to your questions, provide product support, handle complaints, assist with delivery issues and manage after-sales service.

Website Operation and Improvement

To operate our website, improve website performance, understand customer preferences, monitor technical issues, improve product listings and enhance the shopping experience.

Marketing and Promotions

To send promotional emails, product updates, offers or marketing communications where you have subscribed or where permitted by law.

You may unsubscribe from marketing emails at any time by using the unsubscribe link in the email or by contacting us.

Advertising and Measurement

We may use cookies, pixels or similar technologies to measure website traffic, track conversions, understand advertising performance and show relevant advertisements through platforms such as Google Ads, Google Merchant Center, Google Analytics, Shopify and other advertising or analytics services.

Fraud Prevention and Security

To detect, prevent and investigate fraud, suspicious activity, unauthorised access, misuse of our website, chargebacks and other security issues.

Legal and Business Compliance

To comply with legal obligations, tax and accounting requirements, regulatory requests, dispute resolution and to protect our legal rights.

4. Legal Basis for Processing

Where applicable under UK or European data protection laws, we process personal information based on one or more of the following legal bases:

Performance of a contract, such as processing and delivering your order
Legitimate business interests, such as improving our website, preventing fraud and providing customer support
Consent, such as when you subscribe to marketing emails or accept certain cookies
Legal obligation, such as tax, accounting or regulatory requirements

5. Sharing Your Information

We only share your personal information where necessary for legitimate business, operational, legal or service-related purposes.

We may share information with:

Shopify, our ecommerce platform provider
Payment gateways and payment processors
Shipping, courier and logistics partners
Warehouse and fulfilment service providers
Customer support and communication tools
Website hosting and technical service providers
Analytics and advertising platforms, including Google services where applicable
Professional advisers, such as accountants, legal advisers or compliance providers
Legal, regulatory or government authorities where required by law

We do not sell your personal information to third parties.

6. Shopify Services

Our store is powered by Shopify, which helps us provide our online store, secure checkout, payment processing, order management and related website functionality.

When you use our store, some of your personal information may be processed by Shopify in accordance with Shopify’s own privacy practices.

You can learn more about Shopify’s privacy practices here:

https://privacy.shopify.com/en

7. Cookies and Tracking Technologies

We use cookies and similar technologies to improve your browsing experience, remember your preferences, operate the website, analyse website traffic, measure advertising performance and support secure checkout functionality.

Cookies may be used for:

Website functionality
Shopping cart and checkout operation
Security and fraud prevention
Analytics and performance measurement
Advertising and conversion tracking
Remembering preferences

You can manage or disable cookies through your browser settings. Please note that disabling cookies may affect certain website functions, including shopping cart, checkout and account features.

Where required, we may ask for your consent before using certain non-essential cookies.

8. Marketing Communications

If you subscribe to our emails, we may send you product updates, promotions, offers or other marketing communications.

You can unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us at support@purepedal.uk.

We will not send marketing emails where you have opted out.

9. Data Security

We take reasonable steps to protect your personal information using secure systems, trusted service providers and appropriate technical and organisational measures.

However, no method of online transmission or electronic storage is completely secure. While we work to protect your information, we cannot guarantee absolute security.

10. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes described in this Privacy Policy.

This may include retaining information for:

Order fulfilment
Customer support
Returns, refunds and warranty claims
Tax, accounting and legal record keeping
Fraud prevention
Dispute resolution
Compliance with legal obligations

When personal information is no longer required, we will delete it, anonymise it or securely store it in accordance with applicable requirements.

11. Your Rights

Depending on your location, including if you are in the United Kingdom or European Economic Area, you may have certain rights regarding your personal information.

These may include the right to:

Access the personal information we hold about you
Request correction of inaccurate or incomplete information
Request deletion of your personal information
Object to certain types of processing
Restrict certain types of processing
Withdraw consent where processing is based on consent
Request transfer of your personal information
Opt out of marketing communications

To exercise your rights, please contact us at support@purepedal.uk.

We may need to verify your identity before responding to your request.

12. International Data Transfers

Some of our service providers may process or store personal information outside the United Kingdom or European Economic Area.

Where this happens, we take reasonable steps to ensure that appropriate safeguards are in place to protect your personal information in accordance with applicable data protection laws.

13. Children’s Privacy

Our website and products are not intended for children. We do not knowingly collect personal information from children.

If you believe that a child has provided personal information to us, please contact us and we will take appropriate steps to remove the information where required.

14. Third-Party Links

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices, content or security of third-party websites. Please review the privacy policies of any third-party websites you visit.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect operational, legal, technical or regulatory changes.

Any updates will be posted on this page with the latest revision date. Your continued use of our website after any update means that you acknowledge the updated Privacy Policy.

16. Contact Us

If you have any questions about this Privacy Policy or how your personal information is handled, please contact us:

Pure Pedal
Website: purepedal.uk
Customer Support Email: support@purepedal.uk
Phone: +44 20 4568 9686
Customer Service Hours: Monday – Friday, 9:00 AM – 5:00 PM UK Time

Return Warehouse Address:
Unit C1, Swift Point
Swift Valley Industrial Estate
Rugby, CV21 1QH
United Kingdom

Please contact Customer Support before sending any return or product back to us.